Art direction and design for a pickle shop.

Color Harmony:

  • Green Dominance: Pickles are green, so we play up this color. The bright green dill pickles contrast with the deeper shades of sour and spicy ones.

  • Accents: A sprig of fresh dill and a scattering of mustard seeds add pops of yellow.

Details Matter:

  • Texture: We zoom in on the pickle’s textured skin – the tiny bumps, the glossy sheen from the brine.

  • Brine Droplets: A misting spray enhances the pickles’ juiciness. We capture brine droplets clinging to the edges.

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The Ruse

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Death by Xoko